This is a branding project for a one-woman baking business based in Chennai, India. The name comes from the owner's love for the books of Enid Blyton, where her collections of stories all had the words "And Other Stories" follow the title of the hero story.
The logo for the umbrella brand, And Other Stories, is done in an illustrative style, with many baking elements coming together to form the final icon. The first brand under the umbrella brand is Cake and Other Stories. (Likely future brands will be Jam and Other Stories, Pickles and Other Stories, Curry and Other Stories, etc.)
The brand is run on Social Media, and requires regular image posts to be created, which are a combination of message, pattern, and logo. The branding style allows for various patterns and illustrative additions.